bionstocks.blogg.se

1. Red herring fallacy examples in commercials verification#
2. Red herring fallacy examples in commercials code#

BSI boasts hundreds of marketers, signed up and trained, and touts brand safety as a key priority for marketers to focus on. They even got a helping hand from their friendly neighborhood trade association which set up the Brand Safety Institute. What a convenient red herring for “brand safety detection” companies to sell more services and make more money from gullible marketers. no bots), but marketers would be embarrassed if their ads showed up next to “not brand safe content” like news about the coronavirus or protests.

Those ads were still marked as “fraud free” (i.e. Marketers then found out that their ads were still being shown on porn, piracy, hate speech, fake news, disinformation, and worse sites. This red herring caused marketers to keep buying more ads, thus guaranteeing job security and revenue for fraudsters up and down the digital ad supply chain. Don’t believe me? Just google the phrase “buy real human traffic” and note the hundreds of traffic sellers that offered bot traffic guaranteed to pass fraud detection as “valid.” They became the butt of bad guy jokes fraudsters were laughing at how gullible the marketers were in continuing to buy ads from 100% fake sites with 100% bot traffic that were marked as “fraud free” by the detection services.

Red herring fallacy examples in commercials verification#

So the marketers paid extra for fraud verification services, put their own minds at ease, and kept buying more ads thinking there was low IVT (invalid traffic). The problem is compounded by the fact that so-called fraud verification tech services could not detect them as not real. Fake sites use bot traffic that is disguised to look real. By now, any reader should realize that this is no more than a red-hued smoked fish. Once marketers realized that there were fraudulent sites using fraudulent traffic to generate fraudulent ads to steal their budgets fraudulently, they started to chase the next red herring - “fraud free” ad inventory. This red herring harmed good publishers and helped fraudsters make more money.

Good publishers with these types of page layouts saw 33% of their inventory become unsellable in an instant, because it wasn’t deemed “viewable” at the start. For example, if a page had 3 ads on it, and 2 were above-the-fold, and 1 was at the bottom, the page would have a starting viewability of 66%. It also reduced the dollars going to legitimate publishers whose page layouts meant that a certain portion of their inventory was not viewable when a webpage first loads. By insisting on the red herring of “100% viewable” marketers and the media agencies (like GroupM) that bought digital media for them, actually increased the amount of dollars going to fraudulent websites.

Red herring fallacy examples in commercials code#

This was because the fraudsters, cheaters that they are, simply used malicious code or other tricks to make all their inventory 100% viewable. Fraudulent sites always had higher viewability than real publisher sites.

What they didn’t realize was that this was a boon for fraudsters.